Cookies Policy
Introduction Statement
Important information about cookies
Our Cookies Policy explains what cookies are, how we use cookies, how third parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.
What are cookies
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third party to recognise you and make your next visit easier and the Service more useful to you. Cookies can be “persistent” or “session” cookies
How we use cookies
This Website may place and access certain Cookies on your computer. We uses Cookies to improve your experience of using the Website. We have carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide a better experience and service to you.
You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
This Website may place the following Cookies:
- Strictly necessary cookies : These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies : They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies : These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
You can find a list of Cookies that we use our cookie schedule.
You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
Cookie Schedule
Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
Strictly necessary cookies
- wordpress_[hash] : WordPress uses the cookie wordpress_[hash] to store the authentication details on login. The authentication details include the username and double hashed copy of the password.
- wordpress_logged_in_[hash] : The cookie wordpress_logged_in_[hash] is used to indicate when you are logged in, and who you are.
- wordpress_test_cookie : Cookie used to check whether cookies are enabled to provide the proper user experience.
- wp-settings-{time}-[UID] : The cookie wp-settings-{time}-[UID] is used to customize the view of your admin interface and the front-end of the website.
- comment_author_[hash] : Used to remember the value entered into the comment form’s name field.
- comment_author_email_[hash] : Used to remember the value entered into the comment forms email field.
- comment_author_url_[hash] : Used to remember the value entered into the comment forms URL field.
Analytical/ performance cookies
- Google Analytics (_gid) : We use this persistent cookie to identify users visiting our website. It has an expiration period of 24-hours
- Google Analytics (_ga) : We use this persistent cookie to identify unique users visiting our website. It has an expiration period of 2-years
- Google Analytics (_gat) : We use this persistent cookie to perform throttle requests when users visit our website. It has an expiration period of 10 minutes
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
- F24_autoID
- F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
Changes to this policy
Apache reserves the right to change this cookie policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the cookie policy on your first use of the website following the alterations.
If you have questions about our Cookie Policy, please contact us by email at: marketing@smfleet.co.uk.